SEO news, analysis, trends, tactics and how-to guides from Search Engine Land


Black hat SEO is the practice of improving search rankings for a website by implementing unethical tactics that often violate Google search engine guidelines. Enterprise SEO is the practice of improving search engine rankings for a large enterprise company that consists of hundreds of thousands or even millions of pages. Technical SEO refers to optimizing your website for crawling and indexing. It also helps you find and fix all the technical issues that are preventing your site from getting better rankings.

Dedicate some time to brainstorming all the various ways you can attract inbound links. Maybe you’ll start by sharing links with local businesses in exchange for links to their own sites, or you’ll write a few blog posts and share them on different social media platforms. You can also approach other blogs for guest blogging opportunities through which you can link back to your website.

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As your blog or website grows, you’ll undoubtedly have more images, videos, and related media to support your content. These visual assets help retain your visitors’ attention, but it’s easy to forget that these files can be very large. Since page speed is a crucial ranking factor, it’s important to monitor the size of the media files you upload to your site. With that in mind, make it a point to blog at least once a week. Remember, you are blogging primarily for your audience, not search engines, so study your target market and write about things that they are interested in.

But you’re not just informing your viewers — you’re also informing YouTube itself. YouTube uses tags to understand the content and context of your video. As for optimizing the video itself, it’s smart to add a transcript of the video, especially for those who have to watch it without volume.

Machine Learning and Marketing: Tools, Examples, and Tips Most Teams Can Use

Instead, opt to create an SEO strategy that helps you address your individual business needs, like increasing customer acquisition, for greater marketing success. By internally linking, you’re telling the algorithm that a number of your pages are interrelated. You’re also signaling that you cover specific topics at length, and that you’re therefore an authoritative resource. We don’t need to use any fancy tools yet, though you’re welcome to if you’re familiar with SEO tools. With Semrush, for instance, you can look at the exact number of searches a term receives, and an estimation for how difficult it’d be to rank on the first page. What we’re trying to do with this step is not find keywords, but rather build our awareness of the search landscape.

The three pillars of SEO

Surfer SEO is an AI tool focusing heavily on SEO strategy to boost organic traffic, visibility, and rankings in SERPs. Leverage AI to speed up the content creation and optimization process. The platform also provides a range of powerful tools to help you find and evaluate relevant keywords. HubSpot has various AI tools that help you create optimized content that will rank high in SERPs. For example, our SEO suggestions tools can scan your website and automatically pinpoint opportunities for optimization. Improving your site’s organic search traffic can reduce the costs of acquiring customers by 87 percent, according to a report by Terakeet, a marketing technology platform . The only way to build a sustainable online business that will bring in more organic traffic over time is to follow SEO marketing best practices.

For each of your pages, ask yourself how relevant the content is to the user intent behind search queries . Since user engagement metrics are clearly used to adjust the SERPs for quality, and rank position changes as a byproduct, it’s safe to say that SEOs should optimize for engagement. Engagement doesn’t change the objective quality of your web page, but rather your value to searchers relative to other results for that query. That’s why, after no changes to your page or its backlinks, it could decline in rankings if searchers’ behaviors indicates they like other pages better. It gives users and search engines essential information about your business, such as what you do and what types of products and services you offer. Backlinks are an effective SEO tool because they show search engines that your content is authoritative and relevant, helping you rank higher in SERPs.